Case Studies

Good management practice isn’t always easy to define. Real world enterprises continually face challenges in their external and internal environments and managers are required to respond in different ways.

The right response and action yesterday may not be right for the opportunities and challenges of tomorrow.

These case studies use the experience of other managers to illustrate how effective management practices can create a competitive advantage for businesses in the real world.

In addition, each case study includes suitable capability development resources that will help you to develop your own capabilities.

Case Studies

Flotech

Engineering

Going global The challenge The product is 1,000 tonnes of heavy machinery which is to be designed in Auckland and built in Singapore. Read More

Epic Brewing Company

Food and Beverage

Marketing on a shoestring Targeting young people While large established businesses often have substantial marketing resources to promote their brand, new products or special offers, start-up companies rarely have much of a marketing budget to contact customers and build brand awareness. Read More

Dad's Pies

Food

Getting the product right When Dad’s Pies was founded in 1981, the humble Red Beach bakery made 60,000 pies a year. Read More

Fulbright New Zealand

Education

Successfully running a small organization requires communication skills, an ability to learn and, above all, common sense says Mele Wendt, Executive Director of Fulbright New Zealand. Read More

The Small Business Company

Resource Development

When a small business starts looking for information and support, they want it straight away. Read More

Information Tools

IT

In the fiercely competitive international market for marketing software tools and database services, a New Zealand company is standing out from the crowd with its unique commitment “to enlighten through simplicity, not cloud with complexity. Read More